Testimonial: Food Warming Equipment – Martin Szalay
Food Warming Equipment (FWE) was incorporated in 1953 and is based in Crystal Lake, Illinois. They are a leading worldwide foodservice equipment manufacturer, specializing in “HOT SERVE” warming and conveying cabinets. FWE products are relied upon to deliver meals efficiently, safely, and kitchen-fresh. They are synonymous with equipment that offers low temperature cooking, holding, serving equipment, ovens, rethermalizing units, utility transports, refrigeration, and portable bars and racks.
Food Warming Equipment has been working with Better Partners since 2011. Before working with Better Partners, FWE had issues managing their sales prospects and determine which avenues were the most effective in identifying high conversion potential prospects.
Better Partners identified the specific reporting requirements FWE needed and then customized salesforce.com’s Campaign and Lead functionality to support their marketing strategies. FWE now uses this data for directing specific communications to prospects related to industry trade shows and regional demonstrations. FWE fully utilizes Salesforce’s lead response and assignment functionality, immediately notifying the right FWE user when a lead expresses interest via their numerous marketing and communication channels.
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