From a Neighbor’s Request to a Trusted Salesforce Partner
Better Partners’ story began with a simple request for help. Our founder, Torrey Nagle, was approached by his neighbor Skip, who ran a food service equipment sales representative company. Skip needed guidance with customer relationship management and his son, Kevin, recommended that Torrey look into Salesforce.
That advice sparked a journey that shaped the future of our company. Torrey helped Skip’s business implement Salesforce successfully and soon word spread. More food equipment sales representatives and manufacturers sought Torrey’s expertise. Before long, he had become the recognized resource for Salesforce solutions in the food equipment sales industry.
Growing into Better Partners
What started as Sevetta Force Solutions LLC quickly grew into something larger. Under Torrey’s leadership the company rebranded as Better Partners, LLC and expanded beyond its original niche.
From our home base in Milwaukee, Wisconsin, Better Partners now supports small businesses, nonprofits, and enterprises across many industries. As Salesforce evolved, the company grew with it, always focused on helping organizations use the platform to increase efficiency, transparency, and growth.
Torrey’s Contributions and Legacy
Over the years Torrey has left a lasting impact on both Better Partners and the Salesforce community.
- Salesforce Expertise
Torrey has been an active Salesforce professional since 2010, holding certifications including Administrator, Developer, and Sales Cloud Consultant. He has also presented at Salesforce events, sharing his knowledge and helping others unlock the platform’s potential. - Core Values
Torrey instilled values that continue to guide our company:- Be Absorbent: Always learning and improving
- Be Appreciative: Recognizing contributions and collaboration
- Be Simple: Delivering clarity in every solution
- Be Dependable: Following through on commitments
- Be Focused: Starting with “why” before “how”
- Industry Innovation
By demonstrating how Salesforce could transform a niche industry, Torrey showed that the right technology, when tailored thoughtfully, could reshape how companies work. This principle still defines our approach today.
Looking Ahead
Torrey has announced that he will retire on September 30, 2025. His retirement marks the conclusion of a remarkable career built on curiosity, persistence, and care for clients.
The foundation Torrey built ensures that Better Partners will continue to thrive. Our team is committed to carrying forward his vision and values as we serve new and existing clients with the same dedication to partnership and innovation.
A Note of Gratitude
We celebrate Torrey’s leadership, his many contributions, and the positive impact he has made on countless organizations. We also thank our clients, partners, and colleagues who have been part of this journey.
As we prepare for this transition, we invite you to join us in recognizing Torrey’s achievements and wishing him well in retirement.
Better Partners remains committed to being the trusted Salesforce partner for businesses of all sizes. The next chapter is just beginning, and we are excited to continue this journey with you.
